# Make revenue sustainable
Building upon the vast user base accumulated in Momo games and the subsequent game matrix, MomoAI will now focus on establishing a sustainable commercial model to realize the long-term value of the products.
We believe that a long-standing pain point in the Web3 gaming industry has been the lack of effective monetization paths. Many projects have been overly reliant on token financing and speculative hype, neglecting the continuous profitability based on the product itself. This has not only led to a "hollowing out" issue across the entire industry but has also greatly limited the long-term development potential of projects.
Therefore, MomoAI will strive to create a dual-wheel driven commercial model for Web3 games through IAA (In-App Advertising) and IAP (In-App Purchase).
In terms of IAA, we will independently build an advertising trading platform aimed at the Web3 game ecosystem. Leveraging the rich user profiles and behavioral data accumulated from Momo and the matrix games, we can provide advertisers with precise and efficient placement services, maximizing advertising revenue. This will not only inject continuous monetization power into our own products but also bring new business opportunities to the entire ecosystem.
At the same time, we will also offer users high-quality virtual props, equipment, and other additional services through IAP. While creating value for users, we can also achieve product profitability. The key is that we will design content and gameplay that truly attract players to pay voluntarily, with the user experience at the center.
In summary, MomoAI is committed to building a sustainable Web3 game commercial ecosystem. On the one hand, we will fully explore user value and achieve continuous product monetization through advertising and virtual props, among other methods. On the other hand, we will continue to create high-quality gaming experiences for users, establishing a mutually beneficial commercial model.
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